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Give your brand the protection it deserves

Brandopoly is a training resource for new and growing businesses to help them to navigate the difficult decisions around business names, branding and intellectual property laws.

Start your business on the right foot by understanding the relationship between business name registration and trade mark protection and confidently confirm that you can safely use the name that you've selected for your business.

Check out the FREEBIES

Choosing a name for your business is one of the most important decisions you make when starting out

Choosing the wrong name can have legal consequences over the long term. Avoid the need for a future rebrand by choosing a name with staying power from the start! Download the How to Choose a Business Name guide at the link below.

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Who I help

Brandopoly helps new businesses, start-ups, creatives and growing businesses. I also create resources for branding and marketing experts, accountants and administrative staff who find themselves dealing with business names and trade marks.

01. You're starting a business

The ideal time to start the trade marking process is before you invest in branding and build your website. If there is a problem with your chosen name then it's better to find out early.

02. It's time to level up

If business is going well and growing then now might be the right time to level up and get the legal side of your business sorted. I work with lots of business who are at this stage of their business journey.

03. You're business is growing

I also work with businesses that are expanding their product and service lines and who are looking for wider protection of their brand, either through multiple trade marks or overseas registration.

What is Brandopoly?

Brandopoly is a education resource for business owners in Australia. It is not a law firm and does not provide individual legal advice. Brandopoly is for business owners who want to create, build and protect their brand.

Whether you need help choosing a business name that will go the distance, or you would like to avoid the common mistakes that people make when lodging a trade mark application with IP Australia, Brandopoly has a information or training to help.

Check out the TRAININGS

Meet Lisa Win

Prior to launching Brandopoly Lisa Win was the principal attorney at Win Trade Marks. She worked as a registered Trade Marks Attorney in Australia and New Zealand for 9 years and assisted business owners with their trade mark protection both here and overseas.

Lisa has had a varied career, including working in criminal prosecutions and launching, running and selling a successful online toy store. Lisa has a passion for business and her experience as a small business owner means she understands the challenges of small business better than most. She has worked as a Trade Marks Attorney for 9 years and has registered over 500 trade marks in Australia and dealt with infringement matters and other disputes.

What my clients are saying

Brandopoly is a brand new business but you can find comments from my Win Trade Marks clients below

Sarah Smith - Fan Friends

It was such an easy process working with Lisa! I knew nothing about trademarks and she explained everything I needed to know and walked me through the choices I had. If you're looking to get a trademark or need advice on how to proceed, I highly recommend Lisa!

Alana Kotzas - Rissman Property

Lisa was a dream to work with. She provided prompt and accurate guidance which efficiently assistance us in successfully registering our logo’s. She took care of the whole process from start to finish and we would not hesitate to recommend Lisa to anyone seeking assistance regarding trademark registration. Thank you Lisa!

Arkin Mackay - Anticraft

We’ve now registered three trademarks with Lisa, and each time we’ve been so happy with the results. She’s explained anything we didn’t understand, kept us informed throughout each stage of the process and all of our applications have been accepted thanks to her thorough preparations. Will absolutely be calling her again when we have more trademarking needs!

Kathy Hickey - Zone Financial

Lisa provided an exceptional service during our recent trademark journey. From the very beginning, Lisa was an absolute pleasure to deal with, and showed a level of professionalism and expertise that far exceeded my expectations.

The entire process was seamless, thanks to Lisa’s attention to detail and thorough understanding of trademark law. She was responsive, always available to answer my questions and provide updates, which made me feel well-supported throughout the entire process. Despite the complexity of trademark registration, Lisa managed everything with such efficiency so that it required minimal input from our side.

Lisa’s genuine care and commitment ensured the Trademark process was straightforward and stress-free. We are very grateful for the successful result that was achieved for our business!

Susie Garden - The Glow Protocol

This is the second time I’ve worked with Lisa on my trademarks and I can wholeheartedly recommend her services. I’ve always thought that you can best judge customer service when things don’t go to plan, and Lisa truly stepped up when my trademark was challenged by a big player. Lisa is a consummate professional and expert negotiator and this shone through during the process. She had my back and my best interests at heart with her advice and recommendations to me on how to proceed and we ended up with a Win:Win result (no pun intended!). She is a great communicator and I have no hesitation in recommending Lisa.

Christina Blaby - Sugar Boogie

If you're diving into the trade mark world and feel a bit overwhelmed, Lisa from Win Trade Marks is your gal! She's been a game-changer for me. Not only does she know her stuff inside and out, but she's also super patient and makes sure you understand everything. For me I knew nothing! Lisa really goes the extra mile to make the whole process smooth and understandable. I've been blown away by how supportive and helpful she's been. Highly recommend her if you want someone who's not just all about business but actually cares and delivers results!

Thank you again. Recommending you from the roof tops.

Featured blog posts

What to do before you apply for a trade mark

Lodging a trade mark application with IP Australia is a straight forward process and many people tackle this task themselves. Trade mark law is not straight forward, however, so unfortunately lots of people end up with registered trade marks that provide substandard protection or no protection at all. Many people run into problems that could have been avoided and their trade marks don’t get registered.

What is a trade mark?

A trade mark is something that is used to distinguish your goods or services from those of other businesses. It’s something that helps to identify the source of the things that people want to buy.

Essentially, a trade mark is a brand or something that may make your brand more memorable, like your business name, product or service name, tag line or jingle. A trade mark helps your clients to identify your brand amongst the sea of competitors.

Choosing a legal structure for your business

Before you start your business you’ll need to consider which legal structure will be right for you. In this article we will take a look at the different options that are available in Australia. This is not legal advice, of course, and you may want to consult your legal advisor before making any decisions.

When you decide on the legal structure for you it’s important that you understand the implications of that decision, particularly the impact that decision will make on your personal liability and your tax liability.