About

Hi, I'm Lisa Win

BSc LLB GDLP GDIP

Registered Trade Marks Attorney in Australia and New Zealand

Prevention is better than cure.

I believe that preventing legal problems in the first place is much better than having to deal with those problems sometime in the future. Preventing problems is a big part of the work that Trade Mark Attorneys do. However, working with an Attorney and getting legal advice at the start of a business is not always possible. That's why I've created Brandopoly.

Brandopoly is a training resource for new and growing businesses to help them to navigate the difficult decisions around business names, branding and intellectual property laws.

Hi, I am Amber

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How it began...

First came the toy store

I loved my career as a government criminal lawyer but, like lots of my clients, I couldn't ignore the itch to start my own business. I started an online toy store whilst on maternity leave and grew that business for 3 years before selling it.

Then came the trade mark firm...

Working with business owners to protect their brand

After selling the toy store I completed post graduate qualifications in order to specialise in trade mark law. I was registered as a Trade Marks Attorney in 2016 and have worked with hundreds of clients since then, successfully registering over 500 trade marks in Australia and over 100 trade marks in overseas countries. I also worked on many disputes, including infringement disputes and oppositions.

Why I created Brandopoly

My goal is to bridge the gap between the information IP Australia provide and the information business owners really need to know

Starting a business can be pretty overwhelming. There are lots of steps, lots to think about and lots of expenses. There are fun things like choosing a name and designing a logo, and then there are the unsexy steps, like making sure that all your legal ducks are in a row.

I've created Brandopoly to teach business owners what they need to know about intellectual property and brand protection. This includes:

understanding the difference between business name registration with ASIC and trade mark registration
making sure you're legally safe to use your business name
understanding what trade marks are and how they work so you can make better decisions about what you need to protect;
how to avoid the common mistakes that people make when lodging their own trade mark applications; and
how to mantain and enforce your registered trade mark

Training Courses

In development

01. Have confidence that you can legally use your business name

Registering your business name with ASIC does not mean that you are legally allowed to use the name. This training teaches you how to check whether your business name is safe to use.

02. Avoid the common mistakes of the lodgement process

A step-by-step guide to lodging your trade mark application in Australia with tips to make sure your trade mark will provide the protection you need and be enforceable.

03. What you can do if you suspect infringement of your trade mark

Determine whether there has been infringement, your trade mark is susceptible to attack or removal and the best strategy for dealing with the infringer.

Free Guide - How to choose a business name

Don't get yourself in a legal pickle by choosing the wrong business name. Download the free guide by completing your details below.

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Brandopoly acknowledges the traditional custodians of the land on which Lisa lives and works, the Ngambri and Ngunnawal people. We acknowledge and respect their continuing culture and the contribution they make to the life of this region. We pay our respects to Aboriginal and Torres Strait Islander cultures and to Elders past and present.